Congrats, you found my sneaky bonus area!

:)

#designislife

Design is not just a job for me, it is truly a part of who I am.

I get so much joy from design - from styling my own home to creating art and helping others bring their ideas to life through my skills.

To me, design is life.

Please get in touch if you'd like to see what magic we could create together...

Debra Stratford | Résumé / CV
Debra Stratford, Deborah Stratford, Design Queen, graphic designer, freelance, freelancer, layout artist, Photoshop, prepress, advertising, design, professional
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Debra Stratford | Résumé

Qualifications

Diploma of New Media Design

Media Design School, Auckland

CLASS OF 2002

Highly Commended in Design

MDS Industry Judging Panel

2002

Trade Certificate in Typography

AUT, Auckland

1997

Digital Citizen Engagement for Government Masterclass

Liquid Learning, Wellington

2015

Skills and specialties

Specialising in:

  • End-to-end project management
  • Skilled use of Typography
  • Layouts including Catalogues, Books and large Documents
  • Design for advertising / targeted campaigns
  • Prepress production
  • Social graphics
  • Website banners and digital graphics
  • Image optimisation and retouching
  • Product packaging

Skills:

  • Design for print (graphic design)
  • Design for digital (website graphics / images)
  • A deep understanding of media and communications channels
  • Highly skilled in design, production, projects and account management
  • An innovative and creative thinker
  • Intuitive, Friendly, Motivated, Honest and Dedicated
  • A passion for creating designs that capture the intended audience

Software proficiency

software_Adobe-Photoshop
Adobe
Photoshop
software_Adobe-InDesign
Adobe
InDesign
software_Adobe-Illustrator
Adobe
Illustrator
software_Adobe-Acrobat
Adobe
Acrobat
software_Adobe-Dreamweaver
Adobe
Dreamweaver
software_Wordpress
WordPress
software_Microsoft-Word
Microsoft
Word
software_Microsoft-Excel
Microsoft
Excel
software_Outlook
Microsoft
Outlook
software_Apple-Mail
Apple Mail
software_Xero
Xero

Professional history

2018-2019

Brand Manager / Senior Creative

Foreno Tapware & Voda Plumbingware
  • Catalogue design and production
  • Advertising: bookings and ad creation
  • Marketing material coordination, design and production
  • Social media graphics and admin
  • Packaging design
  • Label design and production
  • Concepts and ideas for naming and branding of products
  • Trademark applications
  • Promotional items
  • Coordination of large-scale exhibits, such as Auckland Home Showstand
  • Point of contact for merchants and their buyers / marketing departments
  • Back-up customer service
2008-2018

Freelance Media Designer

Contractor
  • Professional graphic design services
  • Logo design and branding
  • Print layouts / Prepress production
  • Liaison with contractors, printers and delegation/outsourcing work to designers, web developers, IT professionals
  • Printed solutions for clients
  • Design, development and maintenance of 30+ websites
  • Digital graphics: Banners, GIFs, social
  • Customer service, invoicing, bookkeeping and account management
2014-2015

Digital Communications

Far North District Council
  • Idea development and delivery for multiple local government campaigns
  • Management of content and maintenance of multiple websites
  • Intranet administration and staff training
  • Email signature creation and implementation
  • Development of the ‘Ecostar Award’ initiative
  • ‘Be Water Wise’ campaign – graphics, website development and signage
  • Facebook content, social graphics and page administration
2010-2011

Senior Media Designer

Pumpkin Patch NZ Ltd
  • Graphic design for print including catalogues, POS advertising
  • Team leader for the digital design team
  • Website graphics: Management and creation
  • Website design incl. complex content updates for eCommerce, eCatalogues, online lookbooks, online advertisements, Google etc
  • eCatalogue creation and management
2005-2008

Media Designer – Print & Digital

MIMS Pacific, NZ Doctor, Australian Doctor
  • Worked closely with editors and art directors for multiple magazines
  • Display advertising design
  • Classified ad design and page layouts including ad coordination and final pagination
  • Redesign and production of IVS Annualbook and website
  • Project management and layout of MIMS New Ethicals(a handbook for medical professionals) in print and online
  • Management and content of multiple company websites
  • Moderation and content management of public health forum everybody.co.nz
2003-2004

Office Manager & Webmaster

Packaging Council of Australia
  • Day-to-day management of a small office, including assisting the CEO, accounting and payroll
  • Copywriting for online content and reports
  • Development of two national competition websites
  • Design and maintenance of multiple company websites
  • Concept and production of the first online Australian Packaging Industry Directoryincluding the introduction of online subscriptions
  • Dictation, PA duties, creating presentations
2002

Professional Temp – Australia

Sydney & Melbourne
  • Graphic Design assignment (3 months) for NSW Governmentredesigning their suite of internal forms at their offices in Australia Square
  • Various temporary assignments as:
    – Administrator
    – Personal Assistant
    – Data Processor
    – Desktop Publisher
1999-2001

TV Ad Scheduler

Television New Zealand(TVNZ)
  • Manipulation of on-air commercial breaks
  • Assessing and addressing advertiser requirements (eg. air times, budgets, credit checks and handling complaints)
  • Skilled use of specialised television software (Landmark)

Prior to 1999 I worked as a Professional Temp – UK & NZ (various agencies), Display Ad Designer(at a daily newspaper) and Apprentice Typographer(at a commercial printer).  If you would like more information about these roles, just ask.